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Leads Sales News 08/02/2012

Leads of Your Own Keeps Competition Low

Everyone who utilizes sales leads as a marketing tool knows how some leads are just worked into the ground. By the time you have called the lead they have been contacted a number of times. More often than not by this time the customer is angry and frustrated and they are no longer interested in hearing what anyone has to say about a particular product or service.

There are however some rare lead generation companies that not only respect the sanity of those searching for a product or service, but also the competitive nature that is sales. One such lead generation company is Leads2Results. On this topic they do two things distinctively different than the competition. First they cap the number of users at no more that 3 so that the competition is low and those looking for your product or service do not get frustrated with the process. Secondly Leads2Results does not operate on a tear pricing system, that is all of there leads are sent to all clients is real time. Everyone gets the lead at the same time so everyone has the same opportunity to make a sale.

Chris Rodriguez, VP of Business Development at Leads2Results explains the advantage of receive leads from a company that caps the number of users. “We cap the users of our real time leads to no more that 3 companies, and that is important because when you have too many users on a lead your competition increases so by capping them you have a better chance of closing the sale. Also you don't want to overwhelm the potential client or the lead with too many phone calls because the will get upset about the number of calls the are getting, which essentially can kill the lead for everyone. All and all this make for a better lead all around.”

No only does the competition stay low because of the cap placed on the number of users, the competition also stays fair. Many companies will sell leads at a set price, then offer others an advantage at a higher cost, making the initial purchase far less valuable. This is done by sending the lead to the highest bedder first. Leads2Results keeps the competition fair by sending all users the lead in real time at the same time.

Danny Swiatocha, VP of Sales elaborates on the subject “It's an automated service, so everyone gets the lead at the same time unlike other companies. With other companies when you pay more you get an advantage over the competition. With us everyone gets the lead at the same time so basically everyone gets a chance at pitching the client first.

There are many factors to consider in choosing a superior lead. One of the most important is, how many other will be contacting this lead, and where do I stand in that line? With Leads2Results the answer is simple, there will never be more that 3 companies contacting a lead the we generated, and you can always have a chance to be the first to contact a new client. It doesn't get any simpler than that!

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